Digital Marketing

Don’t let your business get lost in the shuffle of an increasingly online-based world; turn to Celador Media for all your digital marketing needs. Our team is here to guide you to success through an array of online advertising techniques and platforms that will make your company easier to find. We have years of experience and success with some of the largest ad networks, like Google, Facebook and Microsoft.

“How do I grow my business online?”

They say it takes money to make money. Well that’s certainly true when it comes to gaining an advantage in your digital advertising efforts. We know how to optimize even the smallest marketing budgets to avoid wasted dollars by aggressively monitoring your campaigns and applying the same tactics that have worked for our other clients.

“Do online ads really work?”

Yes, but only if you’re managing the account correctly. Through rigorous keyword monitoring and frequent adjustments to strategy, it’s easily possible to see a return on investment over 300% within a short amount of time. We’ll work closely with you by providing clear and consistent reporting to track the progress of active advertisements.

“I’m not very artistic, but I have a lot of ideas.”

We’ll help you take the vision in your head and transform it into the eye catching website you have always wanted. Build your brand through stunning display ads, captivating email campaigns and resourceful infographics created by our in-house team of designers, who also provide mock-ups throughout the process to ensure your vision is maintained.

“How can I reach the clients I already have?”

Our team is well-versed in email marketing and knows how to turn one-time customers into lifelong buyers. Through intriguing subject lines and eye-catching graphics, we’ll elevate your email campaigns to increase opens and clicks on your website. These efficient direct-to-consumer marketing efforts are a great opportunity to target a large client list all at once.

Icon of website showing Google Ads for digital marketing efforts.

Google Ads (Pay-Per-Click Management)

Celador Media’s Google Ads (PPC) services include your own paid search specialist to monitor and optimize your campaigns in real time. We’re experts in managing platforms such as Google Ads and Microsoft Ads so we know how to get the most bang for your buck. Our analytics driven reporting provides frequent updates to keep you informed and ensure you’re getting the best ROI. We’ll work with you to target specific keywords and/or locations and make sure your campaign is optimized so you’re paying the lowest cost-per-click (CPC).

Conversion Optimization

Our team of experts will provide valuable data and insight as to how we can optimize the performance and customer experience for your website. Whether it’s A/B testing to see what works best or adding new plugins to increase your conversions, we’ll work tirelessly to help your website generate more leads and/or revenue. We use the most advanced software available to collect accurate and helpful customer data so we can intelligently optimize your site. Mobile optimization and cross-browser compatibility are always a top priority.

Person sitting on couch with laptop looking at Facebook page.
Icon of mobile phone showing various apps for social media.

Social Media Advertising

Our team develops objective focused social media ad campaigns to grow brand awareness, increase traffic/engagement and improve conversion rates. We don’t throw away money on broad advertising, but instead take a targeted approach utilizing data that defines who your brand reaches. And knowing the audience allows us to generate more specialized native ads with a higher probability of conversion. There are a plethora of social media platforms and that can make it very difficult to stay on top of each one. Celador Media takes the reigns by analyzing, developing and managing your accounts such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, the list goes on!

Affiliate Programs

How do you get other websites or social media influencers to help promote your website? Incentivize them. With a well-developed affiliate program, you can incentivize websites that already receive a considerable amount of traffic to divert those visitors to your website. The incentive could be a percentage of your sales, a cost per visitor, a cost per acquisition, or just a simple flat rate. The options are endless. Blogs are a great example of a website that often get a lot of traffic and are open to these affiliate relationships, as the affiliate program gives them a way to monetize their traffic. Social Media influencers have become another great source of affiliate traffic with their large audiences and regularly updated content. All of these potential traffic sources can be managed by an effective affiliate program that makes it easy for affiliates to join, setup their links, and submit payouts. We have experience with all the best affiliate programs available today and can help pick and manage one that suits your needs.

Charts and graphics used by social media specialist to perform competitor analysis.

Competitor Analysis

Staying up to date with your social media accounts is crucial to staying relevant with your audience. We utilize the best and most advanced software to help focus our attention on where the largest potential for increasing engagement and followers. By analyzing what currently works for your competitors, we’re able to optimize your own social accounts to stay ahead of the curve.

  • Competitor Identification
  • Hashtag Research
  • Cross-Media Analysis
A new social media campaign development for Facebook.

Campaign Development

Need to develop a Facebook, Instagram or Twitter account from scratch? No problem. We can help your business organically find its voice and develop creative campaigns to increase engagement and followers/likes. With such a wide variety of platforms to optimize, Celador Media takes a synergistic approach to keep content consistent and frequent.

  • Voice Development
  • Graphic Design
  • Campaign Reporting
Account management for different social media platforms like Facebook, Instagram and Twitter.

Account Management

Once your social media accounts have been built out and are generating consistent high-quality content, we’ll integrate everything with your website. Dedicated icons with proper linking on the pages increase visibility and engagement. We’ll also help create campaigns on your site to motivate and incentivize users to visit and engage your social media platforms.

  • DM Management
  • Content Generation
  • Audience Growth
Icon of email sent to customer for digital marketing campaign.

Email Marketing

Some of the best digital marketing today is sending emails to your new or potential customers. We’ll help create beautiful and engaging emails that can be sent out on a daily or weekly basis; any frequency you prefer. Every email will be carefully calculated to ensure we get the highest open and conversion rates. We’re also very knowledgeable with the most popular email marketing platforms like Constant Contact and Mailchimp, which allows us to manage your accounts with ease. And besides sending out emails, we’ll help add email collection tools and widgets to your website to grow your email marketing list.

Logo and Brand Identity

Don’t have a logo for your business yet? No problem. We can help create a logo that helps form a brand identity for your business. We’ll work side-by-side with you to create something that is modern, sleek and communicates the right message. This logo can then be used on your website, social media or any other advertising platforms. We can also help put together various sizes and variations of your logo, specific to each platforms size requirements and best standards.

Let’s build something together.