Once you've nailed down your Style Guide and Logo, you'll want to begin carefully crafting the voice/tone that your company will be known for. The tone in which you communicate with your customers, whether it's on your website or via social posts, is important for creating a stronger relationship with your audience. For instance, companies with memorable branding become more engrained in the mind, so you'll quickly identify them without even realizing it.
A well-designed brand increases the value of ad impressions as consumers are more likely to recall the company later, without remembering exactly where they had even seen the ad. Brands like Coca-Cola and Starbucks are great examples of successful brand awareness based on creating a brand identity that was consistent and executed properly. Some brands find that a playful tone will work very well with their audience on social media, whereas other businesses may require a more professional or serious approach. But choosing which direction to take is an important decision that shouldn't be overlooked.
