Building a Website
Picking your Domain
The first step to building a website is deciding on the perfect domain (URL) for business. We typically recommend to use your business name in the URL, as that will help build brand awareness for your website visitors, but try to keep the domain URL under 10 characters if possible. You’ll also want to try and stay away from using dashes or any other special characters, as Google and other search engines typically don’t like that stuff.
When it comes to the domain extension, always aim to get a .com, as other extensions won’t get as much attention from search engines and may have trouble ranking in search results. Lastly, you’ll need to first see if it’s available, which can easily be achieved by going to any domain registrar like GoDaddy. Once you land on the perfect domain, simply purchase the domain with the domain registrar of your preference and your off!
Now that you own a registered domain, you’ll need to setup web hosting. This is where all the files for your new website live and then accessed throughout the Internet. There are a large variety of hosting options available, which typically depend on the size and type of business you operate. For instance, a simple website with 40 or less pages, no ecommerce and low traffic, can do just fine on a shared cloud-based server that is very cost effective (around $5-$20 per month).
Whereas if you have an ecommerce platform that stores sensitive data (Credit Card information, Addresses, etc.) or you receive large amounts of web traffic, then you may want to consider going with a dedicated server with the proper specs to handle the heavy load. As part of our client onboarding, we’ll guide you through the process of choosing the appropriate website hosting and ensure everything is properly setup and maintained so your website runs smoothly.
Which CMS Platform to Choose
So you have the registered domain and the website hosting configured, so now it’s time to pick the content management system (CMS) to build on. If you’re building an online store that sells products, then popular ecommerce options include Shopify, WooCommerce, Big Commerce, and Magento. But if your business is service based or you just need an online presence, then your likely objective is simply to collect leads (through a contact form or phone number). In this case, a CMS platform like WordPress or SquareSpace will do the job just fine.
Having said that, it’s important to remember that each of these CMS platforms have their Pro’s and Con’s, so important to pick wisely. Some are more user-friendly than others, whereas some offer more flexibility and functionality. They can also come with a hefty price tag, depending on the platform, plan and level of support you choose. We take the complications out of this difficult decision by providing you with a list of options that are based around your website, business and budget requirements.
Time to Build a Website
Everything is in place and now it’s finally time to build the website. Based on the functionality requirements and approved website designs, our team of programmers begin building out the website and ensure all proper coding etiquette is followed to the T. This includes utilizing tools to make the website mobile responsive, so that it appears beautifully on any size device and the user experience (UX) is seamless and intuitive. We also take into consideration the SEO factors when building out the site, so that all search engines are able to crawl and digest the code in the most efficient manner.