Build Your Link Network

Link Building

Link building is similar to a popularity contest - the more websites that link to yours, the more important you must be in the eyes of Google. Or at least in theory...

Backlinks

Is that still a thing?

Well...yes and no. It's still a thing...but the way in which you "build links" has changed drastically over the last 5-10 years. Gone are days of buying backlink packages in bulk and seeing your website shoot to the top of Google search results. Now the name of the game is quality over quantity.

But first, we must understand the purpose of link building. Quite simply, in order to rank higher in search results, websites need backlinks (links on other websites that link back to your website) to show Google that your website is "popular". But it's not that simple. Google is now hip to toxic SEO strategies where links are artificially generated. So links must be created in a manner that appears natural or "organic."

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Domain & Page Authority

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Anchor Text

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Guest Blogs

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Domain & Page Authority

All websites are not created equal.

All search engines utilize "spiders" or "bots" that "crawl" the internet to uncover new web pages and file them into their index. At the same time, they are examining the quality of the website and the specific pages to determine their authority (quality). The two basic types of authority are domain authority (the website as a whole) and page authority (each individual page of the website).

It's important to have a strong link infrastructure that leads back to your website from a reputable source with a high domain and/or page authority. This is a ranking score that usually can predict how high a site will appear in the SERPs (Search Engine Result Pages). The more relevant the information of a specific topic can be found on a web page, the higher page authority it will generate. All the different page authority scores of a website then contribute to the overall domain authority score of that site. That's why it's so important to have high-quality backlinks - quality over quantity.

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White Hat Tactics

We like to play it safe.

The Google algorithm is always changing, but being rewarded for playing by the rules remains consistent. Search engines are designed to provide highly relevant information based on search intent. Attempts to trick Google into ranking your website higher through lots of low-quality links no longer work. By generating a niche-specific backlink strategy, we set a foundation of superior link building intended to support long-term ranking.

Quite frankly, the best practices in the SEO world are constantly evolving, so it's crucial to stay informed. And that can be very challenging when you have your own business to run.  Partnering with us means a stress-free way to improve your off-page SEO without having to research the latest techniques. It's an ongoing process and we consistently renew pertinent certifications to remain a step ahead of the competition.

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Anchor Text

Make your words count.

Along with coming from a high-quality site reputation, the anchor text (highlighted words that are clickable) must be optimized for the content it leads to. By aligning this text with the information that it is going to, the user will know what to expect on the new page they're eventually going to land on. This will help prevent a high bounce rate of people landing on pages that don't provide the answer or info they're seeking.

Everyone has different goals for their website, so we tailor a custom backlink strategy to fit your needs. Our team understands that every niche is unique and requires a link-building campaign specific to that industry. This is especially true for the anchor text you utilize within all your valuable content. So it's important that you don't rely on a "cookie-cutter" approach that many other SEO companies may offer.

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Guest Blogs

We know some people.

Our guest blogging services are aimed at getting links back to your site from reputable sources with high domain authority. The content is created by our in-house writers with a resourceful, not promotional, approach. With an available network of bloggers, we handle all the outreach and get the placement that provides real readership. This helps build website reputation along with generating quality backlinks in the process.

Our link-building services have been proven to increase website traffic time and time again.  So if you're not taking the time to build high domain authority backlinks, you can expect that the competition is. Our team will implement our proven link-building tactics while you can stay focused on managing the increase in business from the additional traffic we generate.

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