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Best Times to Send a Marketing Email
So you have a marketing email designed and ready to go. The graphics look great and the content is on point. But when is the right time to send it to your email list? Morning, afternoon or evening? Which day of the week? In this blog, we’ll dig into the analytics and provide you with […]
Guide to Online Lead Generation
If your company has a website, are you taking advantage of online lead generation? For those of you that aren’t, it’s one of the easiest ways to grow your client list. And if you don’t think the effort is worth the results, then you’re probably doing it wrong. The key is simply optimizing the design of your website to encourage visitors […]
Cost to Make a Website – Broken Down
So you’re interested in having an online presence? Great! But what does it cost to make a website? And what is the goal for this new website? There should be a reason behind what your website is about. Get specific if you can. Having a niche that you focus on will help your site rank for […]
Small Business Solutions: Local SEO Services Explained
You may have heard whispers of local SEO services and the potential benefits for your business. But what does it even mean? We’ll break it all down for you. SEO stands for Search Engine Optimization. Still not sure what that is? Wikipedia defines Search Engines as: “a software system that is designed to carry out […]
Small Business Solutions: Hiring a Digital Marketing Agency
It’s no secret that a successful marketing campaign is a quick way to increase brand awareness for a small business. The problem is that developing a profitable online marketing strategy requires a lot of trial and error supported by data analysis. Which can unfortunately turn into a major waste of money if not executed properly. […]
Small Business Solutions: Create a Business Website
In this day and age, it’s no longer practical to run a business without an online presence, even brick & mortar businesses. More and more are turning to the web for lead generation/service booking or direct sales online, known as eCommerce. It’s equally important to create a business website in order to stay relevant while […]
Pivoting Your Business Online Amid COVID-19 Pandemic
We hope that everyone around the world is safe during this difficult period. In a time of such uncertainty, small businesses are seriously at risk of closing their doors for good. In an effort to avoid permanent closure, it’s quickly becoming a good idea to strongly consider pivoting your business online. As face-to-face interactions remain […]
How to Choose the Right Website Platform
Are you looking to build your own website? Not sure where to start? There are a lot of factors to weigh when going to choose the right website platform to build your site on. Whether you have an existing brick & mortar location or focusing on a web-based company, an online presence is an essential […]
Keyword Research Methods
When it comes to ranking on Google, Bing and Yahoo, you’ll need to do some keyword research to determine ones that are relevant to your business. If you’re a moving company in Los Angeles for example, you’ll want to focus on synonyms for “moving company” and specific regions or neighborhoods in “Los Angeles” that you […]